The argument of the book is promoting innovation and entrepreneurship. Drucker includes strategies for aiming for a new market and leaving the existing market. He stresses that there needs to be more ideas and innovation in the world, and not borrow old ideas. Many people do not think to change the existing market, but rather focus on the old and not have time to invent any new ideas. This book enhanced me to always think of new ideas – it makes an individual unique. Also, focusing on the new market leads to more improvement in the market. The exercise I would follow in this class is think of a new prototype to design. I would say one that has not existed already and can be used for future usage. My biggest surprise upon reading this book was that many people do not focus on specialized niches and change their dominance in society. This book has taught me to always innovate my market and come up with new ideas. It also shows that as a whole, people need to be educated on the use of innovation.
Hey Jake, I haven't read this book and you did a good job of keeping your post brief while also giving me a good feel for the book. Innovation is incredibly important and is something that a ton of businesses fail to due because they become complacent with success and then fall behind those at the forefront of innovation. Innovation is important to keep us moving forward as a society and it sounds like this book does a great job of motivating towards innovating. Great job!
ReplyDeleteHey Jake, great summary. I haven't read this either, but I feel like you communicated the main plot points very efficiently. I read the biography on Elon Musk and he also harps on people for being content with antiquated technology and ideas instead of creating new inventions. I guess that is a quality shared by most successful people. Great job on your summary!
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ReplyDeleteHi Jake!
Excellent summary. I haven’t read this book, but I just read a very concise summary of the book. My own post discussed innovative strategies to hone your social media marketing. I completely agree that we should continue to develop new markets to make our society better. If people become more educated on innovation, then we can make society excel in all aspects.