Idea Napkin No.2

I am Jake Hopen. My talents are learning to cope with customer service, adapting new logistics, and being creative. My skills are being friendly and being a people person. I love to work with people from different backgrounds and cultures. Learning about these cultures is what inspires me to pursue what I plan on dealing with in the future. I want to be a college advisor and talk with different students and learn about different backgrounds – maybe deal with how they stand out. If I were to open up a business, I would see it as a mechanism of learning different attitudes and approaches to service.

The product I am offering is to enable airlines to add Wi-Fi to international and national flights or if it is already installed to not charge customers for Wi-Fi. Since flights are already expensive to begin with in the first place, I want to decrease all charges of this service. With this product, I am able to create a more entertaining flight experience, where people can communicate with each other from above. Business people can do projects, send emails, and WhatsApp or Snapchat Calls. Others can stream through social media or communicate with people for urgent needs.

The demographic and psychographic characteristic of my customers are young business people and teenagers. They usually use the Wi-Fi on airplanes to stream through the internet or make business calls. It would be a burden to also make their parents or themselves not include or pay for Wi-Fi on these flights. However, by creating my avatar, I have came to realize that it depends on the individual, not the whole teenage population. Depending on one's spending, this will show how if they really can afford the Wi-Fi or not.

This product does not require money involved, but I believe some people should have the power to tell airlines that this is not fair to charge people for Wi-Fi when airplanes are already expensive to begin with. Maybe, the money paid with the flights can be used to radiate more satellite signals in the air or a generator for only airplanes to use, just like cruises use. If that were a reason to overcharge money, then people will give in and have the free Wi-Fi they need to relax and enjoy the flight.

What sets me apart from everyone else is that my product does not involve money, rather it is just a campaign to eliminate money for Wi-Fi use on airplanes. I have a heart and I completely understand why people would not want to pay for Wi-Fi because it is such a burden, also airplanes are super long and there is no other way to entertain yourself, if most people are sleeping or are bored.

I believe these elements are out of joint with others because this cause has stopped people from liking airplanes or even taking a car instead. With many technological advances right now, I believe there is a way that can get airplanes to connect to nearby satellites or install a generator that only airplanes can use. I believe most people want to sell their product, rather than campaign it. I think the world now revolves around being successful and competition. Sometimes you have to stop and look at others to see where they are coming from and how they are doing financially. Some people are not as lucky as others and cannot afford to pay for flights anymore.

Feedback Memo: I was told to talk more about myself and why I chose free Wi-Fi as this cause. Also, I added that the Avatar assignment really helped me focus on the individual and not just, for example, the teenage or business population. I did not include aspects of my characteristics if I were to open up a business. Lastly, this feedback helped me think not just about what I feel, but if I were to be put in those shoes, what I would sense people faced daily about the product.

Customer Avatar

What's your secret sauce?

What makes me unique?
-bilingual
-creative
-open minded
-generous
-understanding
-skillful
-loyal
-patient

My friend, Martina Lungo, said I am very outgoing and works hard for what I believe. Also, open minded is what stuck out to me in this video.

My mother, Mariela Hopen, said that I am very caring and appreciate people of different background, while also learning about my own. Also, when I am dedicated, I will pursue it.

My girlfriend, Jessica Fleisher, said that I am very humble and caring of others and their well being. She also said I am hardworking and work for my grades and job.

My father, Craig Hopen, said that I am very honest and trustworthy. Also, he said that I am a people person and that I am very outgoing.

My friend, Andrea Quinonez, said I am one of a kind and a "go getter". She said if I want to pursue something, I will get up and get it.

I see myself as an independent, young man, as do the interviewers see me, as well. I think my opinions are the same as what other people think about me. These people know me like the back of my hand. I am pretty sure they know me the same as what I think about myself. I would not change anything on the list because they pretty much covered what was on the list. The only difference that they all did not say was that I am patient – maybe it did not occur to them that I am at the moment.

Elevator Pitch 2

Reading Reflection No. 1

What surprised me the most about Steve Jobs was that he called experimenting with LSD "one of the two or three most important things" that he is done in life. Jobs was also invited by Bill Clinton to sleep in Abe Lincoln's bedroom at the White House and his last words on his deathbed were, "Oh wow, oh wow, oh wow," while looking steadily over his family's shoulders. I admire Steve Jobs because he created a company that is very popular today and surrounded himself with potentially talented people. I least admired Steve Jobs when he denied paternity to his daughter, Lisa Jobs. Jobs encountered failure in 1985 after poorly selling his Apple Lisa computer. Jobs was fired from his job and found a new company called NeXT. After Apple bought the company's software, Jobs was rehired for the job again.

Steve Jobs exhibited competencies while working with Apple, such as his perfectionism. His co-workers would throw in some ideas for the success of the company, but he rejected most of them. He was a founding father of Apple and Pixar. In fact, he sold his car to raise start-up money. Also, Jobs got people to believe in him – even after disagreeing – people eventually saw his vision.

In the book it mentioned that he got frustrated when the iPad followed debut. In the book, people complained about "not having a chord or this or that." It did not really show how Steve Jobs handled situations of the debut of the iPad. 

I would ask: what made you practice Zen Buddhism? and what inspired you to become an entrepreneur?

I think Steve Jobs idea of hard work is to follow your dreams and to practice until it makes perfect, since he was a perfectionist. I believe his dream was to change the technology world and to aspire a great sense of developing a way of future communication. I agree with what he believes because the future depends on us and I believe we can change the future. Also, the more you practice, the more perfect you can make it. 

Figuring Out Buyer Behavior No. 2

I decided to focus this segment on second year Innovation Academy students at UF.

From the UF Website: "The Innovation Academy (IA) at UF is a groundbreaking living/ learning community that pulls unique students from more than 30 majors into a spring-summer cohort filled with energy, collisions that become ideas, and one common minor: Innovation."

First Interview, Kortney Brown: Price definitely matters to her, she would love to have access to Wi-Fi on an airplane, but if it is pricey, she will have second guesses on whether it is worth it and if it is in her price range. The quality of the Wi-Fi matters to her, especially if she is paying for it. She told me that, if she pays X amount of dollars, she expects the quality to be up to par. If it was free, she would expect the quality to be mediocre, because she assumes many people would be using the Wi-Fi and it could slow down. When enabling the Wi-Fi, she thinks there are a couple of factors to take into consideration, like the quality of the Wi-Fi, ease of access, and limits to the access. Kortney told me that it would be a good idea to campaign this to airlines who do not enable Wi-Fi because if they choose to enable free Wi-Fi, it could bring them more customers. She said that if people know that an airline provides free Wi-Fi, then they might be more inclined to choose that specific airline.

Second Interview, Carolina Matute: Planes should enable free Wi-Fi and more accessibility, she says. The price of Wi-Fi can be included with the plane ticket. She says that many people use technology and this can lead to many benefits especially for individuals that work in a career path where technology and internet connection is crucial. Also, the style wouldn't matter but the quality needs to be good because people want a strong Wi-Fi connection on board. She is sure a large poll can influence an Airline's decision on allowing Wi-Fi on their planes. She said that an airline's decision on Wi-Fi can be factored to favor people that cannot afford this cost.

Third Interview, Carly Patterson: Price is always a factor in decision making. She said that everything has a price, whether it be for best or mediocre quality. Quality is quality, it's a luxury. She told me that it is the same for style. Free Wi-Fi or any wifi at all is great advertising for any airline to separate themselves from their competition. She said it would be a smart idea to campaign this idea to airlines who aren't doing this because they can see what they're missing out on to gain more clients or to create a better relationship with already existing clients. 

My segment is more likely to buy online because Wi-Fi is bought online via credit card when you make your transaction purchase. However, my product does not need to be bought, but it does need to be campaigned to airline companies. 

What matters the most when they think back on the 'rightness' of the purchase is that it is secure and able to work. If the money that is used to buy the Wi-Fi does not work, then what is the point of buying the Wi-Fi. Also, people want a Wi-Fi that is secure and does not get hacked. It helps them determine if the purchase is a good idea if the Wi-Fi is being used for a right reason. With an eight hour flight, Wi-Fi is the best entertainment for someone to use by utilizing it for emergencies and using it to surf the internet. It makes it a bad idea if the Wi-Fi is not secure and if it is cost effective.

In terms of an alternative evaluation, they would campaign the product and tell them how useful it would be to utilize Wi-Fi on board and/ or to not charge them for Wi-Fi because of bills and other costs that have to be paid. Based on purchase decision,  the people interviewed would pay the Wi-Fi on board if it was secure and fast. Based on the people I interviewed, I thought they would have all said it is too much, since they are college students and they have to worry about student loans. During their post purchase decision, most of them would not regret it, as it is a fun way to surf the internet wherever one is. Also, some of them have told me that it is hard for them to sleep on airplanes, so that would be their way of passing time. 

Halfway Reflection

The behaviors I have used to keep up with the requirement of this course is writing down all important due dates in my agenda, developing a professional attitude, and doing the cupcakes that I have to do per week.

To prevent me from giving up, I told myself that I could do it and that it will be worth it in the end. I told myself that schools comes first. For example, I work more than 20 hours a week and had a tough time balancing school and work. I told my boss to cut down my hours, so I can focus more in school. Sometimes balancing both segments is tough and you have to choose which one you want to focus more on. I believe this course made me develop a more tenacious attitude due to the fact that this class prepared me for the real world. Coming from a business family, I now get to see how these factors play a role in the real world, such as persuading your audience to buy the product. Interviewing people gave me a better perception of what the business world is like too. Sometimes listening to different people can give you a better overview of what the demand is.

If you believe in something never give up, overcome your stage fright, and keep practicing because it makes perfection.

Figuring Out Buyer Behavior

SEGMENT: For this segment, I chose to focus this task on teenagers and business professionals. One of the people I am interviewing happens to be my girlfriend who always uses her phone on planes, The other person happens to be my friend who is always on his phone, as well, on airplanes. Finally, this person happens to be my father, an entrepreneur and real estate agent. I chose 2 teenagers and one business professional because these people seem to campaign my product the most. I know when to rely on them for this particular cause.

THREE PEOPLE INTERVIEW

My girlfriend, Jessica: I asked her what is the very first need she does to find the solution of the problem: she stated that she will campaign this issue. She believes that it is already a burden to pay for an expensive airfare, especially when there is no Wi-Fi given. With that being said, she avoids at all costs and drives instead to for example, New York. When there is Wi-Fi, she streams on the web and glances at her phone to see if she got any more likes on Instagram or any snapchats on Snapchat. She does not sleep on airplanes, but instead would want to avoid at all costs Wi-Fi on airplanes. The sources of information that she asks to get what she wants is the flight attendant for example to see if the product is available on board, also she generally asks her mother for information. When she searches on google, usually wikipedia pops up. She says that people base their information on Wikipedia now, since it is the first thing that pops up.

My friend, Andrew: I asked him what is the very first need he does to find the solution of the problem: he stated that he would have to download movies and music before entering the plane. He said he would be appreciative if there were Wi-Fi included on board. He says "although downloading movies and music is not such a bad idea, I would want to check missed calls, texts, and updates on social media." The very first thing he does to solve the problem is to tell the flight attendant, as well, if there is Wi-Fi or not. He is often upset when he says he has missed calls from his mother, since he travels alone. The sources of information that Andrew looks for are through his relatives and parents, since they are very knowledgable. He told me that with all college costs, it would be appreciative for airplanes to include free Wi-Fi on board.

My father, Craig: I asked my father what is the very first need he does to find the solution of the problem: he stated that if the airplane can connect nearby satellite signals for airplanes that do not have wifi, then airplanes will have more approvals from customers. He thinks that airlines should also invent the same generator cruises use to connect to Wi-Fi at sea. My father every second is always interrupted by clients wishing to buy houses and properties. With Wi-Fi established on board, he would make more business and connect with his clients more. Also, he says, "we tend to be away from our family too much, so connecting with them would be a huge upgrade for planes." The sources of information that my father looks for is the airline business complying with his request.

I learned in the interviews that wishes cannot always be granted. I believe some people cannot compete with huge cooperations that want your money to go down the drain. This fact allows airlines to gain money and not want to use the money to buy an expensive generator for Wi-Fi. At this fact, maybe airlines will be able to afford generators and everyone can have their demands granted. I would describe this segment as a cause to campaign several airline businesses to establish free Wi-Fi especially at large costs. This segment demonstrates how young people and business people use this frequency the most. College funds and other savings prevent most people from flying on airplanes.

Idea Napkin No. 1

I am Jake Hopen. My talents are being a huge extrovert, social, bilingual, creative, and logical. My skills are that since I have worked four jobs, I practiced customer service, talked to customers in both English and Spanish, and managed money. I have worked at two summer jobs involving little kids in a summer camp and worked at Burger Fi. I currently work at Pita Pit. Jobs like the ones that I have and am working at involves you to interact with customers into buying their products. Many times, I have dealt with customers not fluent in English, so I would tell people that spoke Spanish what our menu offers. By my attitude, smile, and gestures, most of them gave in and bought the product that I am selling. My aspirations are to communicate better in a working setting, to be loyal, and to be responsible.

The product I am offering is to enable airlines to add Wi-Fi to international and national flights or if it is already installed to not charge customers for Wi-Fi, since flights are already expensive to begin with in the first place. With this product, I am able to create a more entertaining flight experience, where people can communicate with each other from above. Business people can do projects, send emails, and WhatsApp or Snapchat Calls. Others can stream through social media or communicate with people for urgent reasons.

The demographic and psychographic characteristic of my customers are young business people and teenagers. They usually use the Wi-Fi on airplanes to stream through the internet or make business calls. It would be a burden to also make their parents or themselves not include or pay for Wi-Fi on these flights.

This product does not require money involved, but I believe some people should have the power to tell airlines that this is not fair to charge people for Wi-Fi when airplanes are already expensive to begin with. Maybe, the money paid with the flights can be used to radiate more satellite signals in the air or a generator for only airplanes to use, just like cruises use. If that were a reason to overcharge money, then people will give in and have the free Wi-Fi they need to relax and enjoy the flight.

What sets me apart from everyone else is that my product does not involve money, rather it is just a campaign to eliminate money for Wi-Fi use on airplanes. I have a heart and I completely understand why people would not want to pay for Wi-Fi because it is such a burden, also airplanes are super long and there is no other way to entertain yourself, if most people are sleeping or are bored.

I believe these elements are out of joint with others because this cause has stopped people from liking airplanes or even taking a car instead. With many technological advances right now, I believe there is a way that can get airplanes to connect to nearby satellites or install a generator that only airplanes can use. I believe most people want to sell their product, rather than campaign it. I think the world now revolves around being successful and competition. Sometimes you have to stop and look at others to see where they are coming from and how they are doing financially. Some people are not as lucky as others and cannot afford to pay for flights anymore.