Testing the Hypothesis 2

Interview #1: This person is my grandmother. She does not have a phone and rather sleeps on the airplane to pass time. She believes that people will be disruptive with Wi-Fi and it will prevent interaction with people sitting next to you. Also, when the flight attendant is speaking to you, you will most likely be focused on your phone and ignore them.

Interview #2: This person is my aunt. She believes that people will be glued to their phones and not pay attention to their surroundings. She believes that Wi-Fi also will increase the turbulence. She also believes that there are more things to do on airplanes (sleep, watch movies).

Interview #3: This person is my grandmother's friend. He believes that it is a complicated issue because airplanes need to transmit this information to their aircrafts and it may be a disaster and can be very expensive. Also, some businesses know that by being on airplanes that some will not have Wi-Fi so it is understandable that they cannot get to the phone/computer right away.

Interview #4: This person is my cousin. He believes that Wi-Fi on planes is good to an extent, but should not be accepted. Planes are supposed to be relaxing and you do not want to hear people playing with their phones, blasting music, or watching movies loudly. As far as the extent, people should use their phones for family emergencies.

Interview #5: This person is an acquaintance. She believes that Wi-Fi is ruining the human nature. She thinks that humans are prone to sleeping and human interaction. She believes being on a plane is to get away from the drama experienced back home. She is very superstitious and was addicted to Wi-Fi and her phone at one point where she cannot get rid of it.

Who: People that do not use Wi-Fi and do not care for free Wi-Fi on board the aircraft.
What: The need that I identified is using the Wi-Fi for free time and emergencies.
Why: It was hard to get people outside the boundary because most people rely on Wi-Fi and other services for their free time.

Inside                                                                                                      Outside

Mostly teenagers, business people, young adults                         Elderly people, flight attendants

The need is the free Wi-Fi on airlines                                     People that do not care about the product

People want to pass time or handle important business          People do not use their phones or
calls.                                                                                          think it is an annoyance

The inside boundary consists of mostly young adults that want to pass time on this and wish to not pay the expenses of the flight's wifi.
The outside boundary consists of mostly the elderly and do not necessarily use phones, so this won't be an issue for them.

Solving the Problem

My selected opportunity consists of free Wi-Fi on board the aircraft. The solution of this will include airlines offering free Wi-Fi to customers on board. Some airline trips are $2,000 to fly -- why pay more when your expenses are already too much (water bill, electrical bill). Also, some televisions offered on board crash or have limited movie selections. People also need Wi-Fi for business calls and emergencies. Being on a flight for twenty-four hours is tough, especially not being entertained. Also, airlines can operate hotspot in the air, instead of relying on satellites.

Testing the Hypothesis Part 1

Free Wi-Fi on International and National Flights

Many airlines do not have Wi-Fi on board their flight; some airlines that utilize wife on board, however, charge customers for their Wi-Fi. Airline tickets are already expensive and the least they could do is utilize free Wi-Fi on board or establish Wi-Fi especially on long flights to the other side of the world.

The Who: Airlines not utilizing Wi-Fi or overcharging for Wi-Fi

The What: Wi-Fi included in airline bill

The Why: Airlines are super expensive and flights can often be boring especially on 15+ hours of doing absolutely nothing or watching the same movie again and again.

Testing the Who: Most of the people I know whether it is family, friends, or even people on the same plane complain about this issue. Especially with other living expenses, airlines can at least satisfy their guests with free Wi-Fi or utilize Wi-Fi on board. Also, if there is an emergency and someone needs to be on the phone, they must be responsive. No one will complain with free Wi-Fi especially with recent technological advances.

Testing the What: Do airlines want to overcharge customers to make more profit or do they really not know how to utilize Wi-Fi on board?

Testing the Why: I believe both can occur because who does not want more money? Airlines are all competing amongst each other for the most profit and (best service) although, they fail to provide Wi-Fi which bugs a lot of customers. Also, it may also be a problem if they do not have Wi-Fi because they do not know how to manage it up in the air.

Interview #1: The first person is my girlfriend. She told me that Wi-Fi on board would be convenient because if their phone is on airplane mode there is not a lot to do on board. If there is Wi-Fi, it makes the trip seem less dreading because you are not given many options to do otherwise. She also agrees that airlines can be expensive, so why not benefit the customer and give them a free Wi-Fi code to use on board, whether it is one hour or twenty-four hours depending on the flight.

Interview #2: The second person is my father. He believes that Wi-Fi should be established only if the person does not call on the phone nor talk loudly. He is neutral about this subject. He doesn’t use his phone for social media, so this does not really concern him. If a person wants to talk on the phone badly, then they shouldn’t be charged for it.

Interview #3: The third person is a friend. She believes that airlines should definitely offer complimentary Wi-Fi that actually works, especially if the flight is going to be super long. Airlines need to take into account that a lot of people travel for business and therefore need Wi-Fi during their flight to work on projects or connect with business partners. If there is an emergency at home or at work then it is useful.

Interview #4: The fourth person is a friend. He believes that Wi-Fi should be free on national flights, since international flights cannot get Wi-Fi over ocean. It should be free for shorter flights because no one would want to actually purchase it for a short flight. They would rather just wait. It also would be more economical for airlines to offer Wi-Fi for shorter flights versus longer flights.

Interview #5: The fifth person is a friend. She believes that Wi-Fi should be complimentary. It would be useful for emergencies and help pass time faster on long trips. During take-off is when one should not use their phone due to the interference, but other than that then they should use the Wi-Fi on board.

I know that Wi-Fi now is not as convenient as I thought it would be. My friend in the fourth interview’s dad is a pilot. He said that over large bodies of water there is no way of having service or Wi-Fi due to no satellite connections. Also, there has to be interference in mind when one takes off or lands. This can be highly dangerous, but at the same time it would be more convenient for emergencies and work.

Identifying Opportunities in Economic & Regulatory Trends

Two opportunities that were economic that I want to discuss are: contacting family in Puerto Rico and Trump eliminating the federal program spending. Two opportunities that are regulatory that I want to discuss are: GMO non- labeling and parking at University of Florida.

1a. I found the contacting family in Puerto Rico from Hurricane Maria from the Miami Herald Page. This lead me to think that this opportunity exists because I have many Puerto Rican friends that attend UF and are devastated by the disaster that Hurricane Maria did. The prototypical customers would be the inhabitants of the island. The opportunity is relatively hard to exploit because many people cannot afford another home nor food nor water to survive themselves from the Hurricane aftermath.

1b. From my experience, this seems to be an issue for my friends as some of them do not have the money to pay for the repairs that hurricane has done to their country. Other people might not deal with the fact this may cause a long run in their history. Also, it is very drastic to think that some people might have to leave their families from this incident.

2a. I found the federal program spending from the Miami Herald Page, as well. This lead me to think that this opportunity exists because people cannot fully thrive without the money they need in order to survive. Trump is cutting the spending from The Department of Housing and Urban Development’s Community Block Grant Program. The customer with the opportunity seems to be the congressmen fighting the bill to pass on the right to give $3 billion dollars to those that need the money to survive the after math of the hurricane. This opportunity seems to be difficult to exploit because the President is in charge of the office, so he has power over everyone.

2b. A lot of people seem to ignore the fact that Trump did not want to spend money on another peoples’ well-being. Some people do not pay attention to this matter because they can afford this cost, while other people cannot afford to pay the damage.

3a. I found the GMO non- labeling at my nearby Publix in Gainesville and in Miami (hometown). This information has led me to think that this opportunity exists because I have experienced this firsthand as I go through each and every one of their packing labels in poultry, meat, fish, etc. The customer with the opportunity seems to be me because I want to complain to Publix that they do not have GMO labeling in their products. Publix should note which foods are organic or have GMOs. This opportunity seems to be relatively hard to exploit since Publix is a big company and I am a single customer that is outnumbered by thousands of businessmen that own the food company.

3b. A lot of people do not care if they eat GMOs because it is cheaper and the food is bigger. Some people, like me, are very health-conscious about food and we would like to know what it is in our food, especially if we are buying it. It annoys me because companies should at least indicate what they are putting in their foods to avoid conflict. I am sure other people have complained, but I am willing to do further action if this process is not done immediately.

4a. I found parking in Gainesville first eye, as it is hard for my friend and I to find parking at UF. We cannot find a spot without the vehicle getting towed for an expensive price. The customer with the opportunity seems to be us as we are not satisfied with parking at UF. This exploit seems to be easy because many students complain about parking at UF. If all of the students can continue to overpower UF they can change their guidance with cars and rules.

4b. I know this is a big deal for students at UF, but some people do not want to take immediate action, but instead complain that this action is not being done. Who is going to take action if this action isn’t done?

Identifying Local Opportunities

Opportunity 2

Title of Article: Trying to contact family in Puerto Rico? Here’s who to call

Article Link: http://www.miamiherald.com/news/weather/hurricane/article174907471.html

Description of Story: Puerto Rico recently has been destroyed by Hurricane Maria – still with no phone lines or internet in contact. The means of communication have knocked out luck for inhabitants on the island. Agency will be prioritizing people in need of medical attention. The overflowing river destroyed the bridge in Puerto Rico, as well.

Description of Problem: The Hurricane is the obvious problem in this case knocking down millions of houses and phone lines. With the hurricane disaster, the agency has received more than 10,000 calls.

Who has the problem: Inhabitants affected by Maria have to search for a new home outside or inside the island and have to evacuate families, while also searching for water.

Title of Article: Trump wants to eliminate the federal program that oversees long term hurricane relief

Article Link: http://miamiherald.typepad.com/nakedpolitics/2017/09/trump-wants-to-eliminate-the-federal-program-that-oversees-long-term-hurricane-relief.html

Description of Story: Donald Trump wants to cut down the spending of The Department of Housing and Urban Development’s Community Block Grant Program, which aimed to spend $3 billion a year to aid Meals on Wheels. Mario Diaz- Balart and other congressmen have spoken to him about how much money should be spent on the Disaster Relief. Many congressmen were not happy that Trump did not want to include HUD funding in his spending.

Description of Problem: President Trump declined the HUD spending that congressmen wanted to spend on the relief. Trump believes that Congress lacks empathy of what the essential CDBG funds are.

Who has the problem: The people that cannot afford to pay for the disaster from Hurricane Irma have the problem.

Title of Article: UF opens long-awaited biological station at Cedar Key

Article Link: http://www.gainesville.com/news/20170922/uf-opens-long-awaited-biological-station-at-cedar-key

Description of Story: At the University of Florida, Cedar Key will be opening up a Biological Station. It is a hub for strengthening our relationships with people and agencies who want science to guide the management of local public waters. The building is designed to blow out a hurricane and leave an open area to remain the tides from rising.

Description of Problem: Fishers and Clammers cannot enjoy their daily hobbies anymore due to the guide management of the prevention of fishing on waters.

Who has the problem: Fishers and Clammers

Title of Article: Obama campus assault guidance gets scrapped under Trump

Article Link: http://www.gainesville.com/news/20170922/obama-campus-assault-guidance-gets-scrapped-under-trump

Description of Story: Obama’s rules were unfairly skewed from sexual assault incidences that happen on campus. Trump’s administration dominated Obama’s guidance and required higher standards of evidence. Trump’s effort to eliminate Obama’s policy has risen with women’s rights groups.

Description of Problem: Obama’s rules are discouraged by the community and the laws have higher importance on sexual assault.

Who has the Problem: Obama’s unfairly skewed effort to fix the system

Title of Article: Two indicated for sex trafficking

Article Link: http://www.alligator.org/news/article_f2dd5454-9f1c-11e7-8581-07912a555ee9.html

Description of Story: A couple was arrested for sex trafficking. The couple was accused of hiring a minor for sexual favors and making a profit off of sexual favors that the child committed to other people. The couple would transport the child to other people that paid them for sexual activity.

Description of Problem: A couple hired a minor for sex trafficking.

Who has the Problem: The couple has the problem because they got arrested for their actions.